Assignment 6: Photo Analysis

Theme: Analysing a picture

Select any image from one of the following genres of photograph from recent publication (news paper, magazine, online) 

• Photojournalism
  
• Social documentary
  
• Commercial photography

Analyse the picture: List how selected photograph might be read by target audience.

presentation can be viewed at http://vimeo.com/342972

firstly, i would like to thank Mr. Reddy and my group members for allowing me to join my group! (: i couldn't get a partner for this assignment and later realised my tutorial group holds an odd number of students. Yikang and Sheryl have been very welcoming and understanding, and we had fun doing this presentation! the commercial photographs each of us brought to consolidate are fun, unique and we were really teaching and learning quite a bit from each other during meetings (: thanks you two!

Rhetorical Trope: Mattel Matchbox Toy Cars Print Advertisment

Aim of this commercial photography:

Brand Image and Product Awareness

In this commercial photograph, Mattel is promoting that it is able to produce the most realistic scale model toy cars.

What tropes are involved?

1. palm
2. car (on the palm)
   

How are they used to influence the preferred reading?

1. The symbolic meaning of any object that is placed on the place represents something that is small and minature.
2. Evoke intended confusion: is it the actual size of a car? or is it a toy car?

This method of photographing kittens/puppies/baby animals was a hype few years ago. 

Similarly, the palm is a metonym for a rhetorical trope. A seemingly larger (hence impossible to fit on a palm) object would have its size questioned. With that it will bring about awareness and target audience's interest. The target audience would be the ones who are interested in the object on the palm, regardless of size. After capturing their interest, the palm will give audience the perception that the object on the hand would have similar intricate details of that of the actual object.

Please visit Yikang's and Sheryl's sites for their photo analysis! Yikang will be giving his take on social semiotics and modality and Sheryl will be discussing about Paradigmatic Analysis and Syntagmatics.

Evaluation:

i like Gerald's and Raine's presentation. Their photos give clear presentation of the different semiotics that we've learnt in class. their presentation refreshes what i've learnt, and gave me more insights as well. i find that i learnt quite a lot from their presentation, and that's a good sign isn't it? (:

using their work as a perfect 10 standard,

i rate our work 9.1/10